Published by
admin on
March 8, 2010
If you have not been using the internet to market your artists then your competitors certainly are and you are missing out on thousands of potential fans for your artist or project.
It is estimated that over 80% of people search online before making a purchase. Nowadays, people are even searching the net from their mobile phones! If you want to increase your sales and profits you must consider applying social media marketing strategies.
Music fans find their music online now and the new generation of music buyers will continue to use social media networking sites to discuss and virally promote music and artists they like.
Music promotion companies are needed to market music online as the techniques and tools for successful internet marketing are varied and ever changing. Think about it 5 years ago twitter and youtube did not exist.
We are experts in social media marketing and search engine optimization.
We can significantly boost traffic to your artists websites and blogs using an array of online platforms like Facebook,Twitter and youtube.
We understand the fast changing internet market place and know how to build a strong online presence for your project.
Attraction digital marketing is in the business of designing bespoke online marketing campaigns for the music industry. For a free no obligation consultation. Please give us a call on 0207 636 7441
or Email nick@attractiondigitalmarketing.com
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Published by
admin on
July 16, 2010
<b>Digital music marketing</b><br>
<br>
As millions of internet users buy their music through digital downloads every day, marketing music online is a necessity for artists hoping to promote their songs on the internet. Now, it is easier than ever to promote your music to international audiences with minimal or no cost and without the need to leave your computer. Uploading music through retailers such as Rhapsody, iTunes, Amazon and Napster is the first step that budding music artists should pursue. Each of these retailers will require fees and include certain terms and conditions when they handle sales. However, an alternative option is to create an account with a well known digital music production service such as Tunecore.
These digital music production services will permit artists to upload songs to their servers for a small fee and they will then be able to choose the various retailers to which their songs will be sold. A number of distributors will keep a share of the artist`s sales earnings and may also allo cate the earnings to them.<br> <br> The next step is to promote your music as much as you can by using popular social networking sites such as Myspace, Facebook, Twitter, Bebo and YouTube. Artists can upload their music to their profile page and send messages to hundreds or thousands of users who belong to their target audience. An easy way to achieve this is to utilise the communication tools from the sites to gather as many listeners as you can. Make efforts to communicate and interact with your audience to avoid sounding too commercial when you try to sell your music.
It is worthwhile to create a personal website which is dedicated to your music or group. Link to your retailers and aim to sell your songs through them or if possible, through your personal website. <br> <br> The next step is to start performing at gigs at as many venues as possible. How people respond to your gigs will determine your future as an artist or group. If people fail to grasp your musical style or do not demonstrate any particular enthusiasm for your performances you will either have to completely reinvent your act or consider whether you or your group has what it takes to `make it` in the incredibly competitive business that is the music industry. <br> <br> If your gigs are a success then you should begin giving away samples of your music and start marketing your tracks by promoting them via radio stations and local businesses.
The key to becoming well known in this industry is to achieve as much airplay as possible – the more airplay, the more listeners are likely to research your music and buy it online. However, giving away free samples is an excellent way in which to reach out to groups who may not otherwise have found your music. Be sure to include a description of your music and the genre when using online retailers as this will help you to promote your music to your target audience – i.e. the kind of people who are most likely to listen to your style of music, based on other songs they may be listening to. <br> <br> Remember to maximise your profits by collecting royalties for your songs – this can be achieved by joining ASCAP, SESAC, BMI or any other performing rights agency. Try to limit the amount of music freely available on your website in order to prevent users from copying and distributing your music illegally on the internet. Research the Internet for more information as to how to market music online or begin to <a href=”http://business.homelearningcourses.com/Business~and~Marketing”>study Business & Marketing courses</a> to educate yourself as to how best to achieve commercial success in the music industry..
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Published by
admin on
April 3, 2010
Online music promotion is an essential part of any artist’s successful marketing campaign in the “new music” business model.
The music business has been forced to change its business model as a result of the internet. This in the long term is good for musician’s bands and artists as they have more control of promoting themselves online using the various platforms of web 2.0 and are not as beholden to record companies as they were.
So how do we market music online?
Well it’s the same 3 step plot that’s always been there.
People hear music – People like the music – People buy the music
It’s almost as simple as that!
1. People Hear Music
Radio has traditionally been a very successful driver of album and single sales. People want and need to hear the entire song and need to hear it several times until it gets into their subconscious.
So do not bother with 30 second samples and streaming. Let the fans download specific music tracks for free and allow them to integrate your music into their daily lives.
2. People like Music
Having heard a song a few times people may decide they love the song and become fans and they will pay some money later once you have got them into your marketing funnel.
As opposed to letting them hear 30 – 40 seconds of the track and then they just move onto the next thing that’s on offer.
3. People buy Music
Once you have established a relationship with that fan and they have received free music from you or your artist you can start to think about building an economic relationship with the fan.
Giving music away is part of your online music promotion and so is selling music. I am not just saying give all your music away and make money on the live concerts and gigs. This goes much deeper into the psychology of selling.
Fans will buy music and associated products like Concert tickets and Merchandise.
You cannot convert a music browser into a purchasing fan in a few minutes. They need to hear the song around 7 times and feel a rapport with the artist.
Once the fan has downloaded free songs and you have established that relationship with them. You are now able to connect with them via Twitter, Facebook or YouTube and send them marketing messages.
Hear music – Like Music – Buy Music
ABC – It’s that simple and obvious. It has always been true and it still only happens like that. Make sure your online music strategy follows this well trodden path.
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Published by
admin on
March 29, 2010
Viral Music Marketing – To Generate a Fan Base and Digital Music Revenues
The huge importance of the internet as a channel of music distribution as well as an important part of the brand equity of a commercial music project has led to some new impressive opportunities. One is Viral Marketing.
What is viral marketing?
Viral marketing uses the ultimate marketing method “word of mouth”.
Your marketing message is passed along by people, using Email and Blog posts. This spreads the word and replicates easily.
The best example of viral marketing was and is hotmail.com. By offering free email and services to everyone. Hotmail got millions of subscribers within a few months of launching using viral marketing.
Each email message had “Get your private, free email at http://www.hotmail.com” at the bottom of each email. You can see the power of this and the best thing off all its free.
So what makes viral marketing work?
The prime ingredient is FREE. If you want to build up a big fan base and sell bucket loads of your album. Start by giving away a free track to anyone who subscribes to your Blog or fan page.
So keep it free and keep it moving – the mantra for viral music marketing.
Keep your viral music marketing message short and sweet.
Use common motivations to influence people’s loyalty. What would someone like? Free images of the artist or free daily updates from Twitter?
You can use web2.0 platforms and advertise your Artist or Music in other forums and blogs and websites.
Here’s a simple example of how you can apply all the above points in order to make viral marketing of your music or artist generate fan base traffic and eventually revenue from download sales or sales of physical product.
. For example, you write an article on a music related topic that people want to know more about. Then allow the readers to replicate the article in their Blogs and websites as it is and give you the copyright to it. You must make sure that you insist your copyright statement is published along with the article. Which would include your name and website address and a 2 liner on what you do.
Once the reader clicks on your link they are taken to your website or blog and in return for their email address and or joining your Facebook page they get a free track and a video welcome message from the artist.
After a short time, your name and article will be appearing in so many Blogs and websites that you will soon start reaping the benefit of viral marketing. No major effort, no financial investment, no talking – your artists name spread all over the web through the best form of marketing, ‘word of mouth’.
Nick East has been in the music business for over 25 years and has been an internet marketer since 2005. He runs an online music marketing business
Reach him at nick@attractiondigitalmarketing.com
http://www.attractiondigitalmarketing.com
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Published by
admin on
March 21, 2010
Facebook, MySpace, Twitter, LinkedIn, and other social sites are doing quite well on a global basis, according to new stats from Nielsen. Nielsen revealed this week that people worldwide are dedicating a lot more time to social networks.
On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year. While the U.S. boasts the largest unique social networking audience, Italian and Australian web surfers led the way for average time on site with more than six hours each in February
A report from Nielsen states “On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year.” Italians and Australians actually took the lead, too, beating the U.S. average of 6 hours and 3 minutes by 25 minutes and 22 minutes, respectively.
Then here are a couple more interesting findings: “Overall, the active unique audience to social networks grew nearly 30%, from 244.2M to 314.5M in the last year. In the U.S., the average active unique audience grew to 149.M from 115M in February 2009″ (which also works out to 30 percent).
The global social leader, Facebook made Nielsen’s last points of comparison anything but close calls, though. It beat the other social networks by wide margins in terms of “% Reach of Active Social Users,” “Sessions per Person,” and “Time per Person.”
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Published by
admin on
March 19, 2010
You should present a Genuine and Unique Story about yourself or band.
It is important that what you portray and your story be genuine and believable.
Try and be unique. If you are just another band then it is going to be hard to differentiate yourself and stay in people’s minds.
So how can you be different? This is especially important when entering the music marketplace. There is so much music out there, and a large amount of noise to cut through, that you have to give people something different to grab onto and really notice you if you are going to have any chance of making an impression.
Doing something different is the key. Use your imagination and think outside the box.
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Published by
admin on
March 17, 2010
I first commissioned a website about 10 years ago and spent around £5,000 having it designed and built. No one mentioned to me about how we would get traffic to it.
Clearly there is no point in having a website if no one can find you while searching the internet. Your website needs to rank high in the search engines for your chosen keywords. So for example if one of your main keywords is “recording studios central London” you should be appearing on page 1 of Google’s results for this search term. Ideally in one of the top three positions. Studies show that most people do not go beyond page one of Google when searching online.
A lot of SEO experts try and make SEO sound complicated. I do not believe it has to be. It is a vital part of digital music marketing.
There are a couple of simple things you can do to have your website ranking well for your chosen keywords in the online music marketing niche.
Well researched keywords – Google’s free keyword tool is excellent at researching keywords.
Using the keywords correctly in your Meta-tags
Using your keywords on page
Back links to your website from relevant websites
Google is obsessed with relevancy and one of the main ways Google decides how relevant a website is by the quality of the links linking back to your site.
So again using the example of the recording studio. We would seek to get links back from music related websites like record companies online music promotion companies and other recording studios, Etcetera. In addition to this we would try and get links from related music websites with high Google page rank. Preferably PR3 or above.
The more back links you can get from “authority sites” the better. Good quality back links are an essential component of any search engine optimisation campaign for all but the less competitive search terms. If we do a search on Google for “Central London recording studio” you will see more than 185,000 results. How does Google decide which search term comes first and on page one of Google? And how can you persuade Google to feature your website in the top 5 search results?
The keywords used on your page and in the meta tags are not enough as Google does not trust them as its easy for you to manipulate them.
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Published by
admin on
March 15, 2010
Digital music downloads have increased revenues by 12.8 million last year.While cd and dvd sales fell again.
PRS has reported that digital revenues £30.4 million for 2009 a 73 percent increase on 2008.
Prs saw its total royalties rise to £623 million a 2.6 percent rise on the previous year.
What is even better news for the record industry is that this is the first time that digital music income has outweighed the decline in cd and dvd sales.
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Published by
admin on
March 13, 2010
A UK based singer song writer has sold just over 9,000 downloads of her album in a single month by using free online music marketing tools.
We all know that a journey of a thousand miles starts with a single step forward.So lets start this discussion with the building blocks of an online presence.. web 2.0 – social networking.
Facebook and other social networking sites are one of the main keys to the door to creating a massive online presence.
Build an online reputation here and it will follow you around the digital globe and should crossover to the offline world.
Social networking sites are the main source of current information for the internet generation.
Many social networking sites see huge amounts of traffic every day.Four years ago Twitter had not been created now twitter reaches 25 % of the worldwide web users every day.According to Alexa rankings this means that 1 in 4 people who log onto the internet today will also visit twitter.That is why twitter should be part of any online music marketing campaign.
Well i am off to do some more tweeting !
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